Marketing in the Driveway

When times get tough, your marketing dollars need to be spent more wisely because you're competing for fewer customers who are tighter with their wallets. Rather than cutting marketing from your budget, a mistake many business owners make, cut the fat from your marketing budget So its leaner but more effective. Here's a real life example I experienced recently. A Yellow Page ad can be a very effective marketing tool for.... . . . (to read the remainder of this article, please log in below.)